Analyst Bulletin: নতুন পিকে লাক অ্যাপ Mobile Game Market Review May 2025

23.07.2025 newpkluck_app_co blog 547 Comment
Analyst Bulletin: নতুন পিকে লাক অ্যাপ Mobile Game Market Review May 2025

Minigames and multiplayer seemed to be the key themes running across several mobile game updates in May, with Toy Blast and Bingo Voyage adding new events that encouraged collaborative gameplay. And with Star Wars day taking place on May 4, titles such as Epic-owned Fortnite and Scopely’s Monopoly GO! got a Star Wars May makeover with a galaxy of updates and Star Wars-themed goodies for players to experience, not to mention a cussing Darth Vader.

Outside of minigames and multiplayer, Supercell’s Squad Busters is in its 2.0 phase after a major update overhauled the game’s meta and core mechanics – highly unusual for a game that’s well outside its beta/soft-launch phase. Over in Japan, rogue-like card battler Tsukuyomi: The Divine Hunter enjoyed brief success in the charts thanks to its AI-generated card artwork inspired by prolific designer Kazuma Kanekos, while a new ‘lite’ version of the popular Puzzles & Dragons franchise soared to the top of the download charts in Japan.

For more information about these updates and titles, as well as the latest trends from across the mobile market, check out our latest analyst bulletin below.

May’s casual game updates

Match3 puzzle game Toy Blast added the Knight’s Journey event, a first-of-its-kind collaborative challenge event where players team up with friends to defeat a dragon and win a grand prize. In the event, players earn Super Balls to use in a Plinko-style minigame, which rewards them with Knight Tokens. These Knight Tokens are used to upgrade the strength of knights for the final battle with the dragon. Players can raise the risk for higher token rewards and must coordinate upgrades with their team.

The Knight’s Journey event in Toy Blast
The Knight’s Journey event in Toy Blast

Monopoly GO! launched a major collaboration with Star Wars, introducing a massive selection of Star Wars-themed events, rewards, collectible albums, and minigames. The game added new board tokens like Obi-Wan Kenobi, Luke, and Leia, while events such as Jedi Partners encouraged players to team up with four others to unlock rewards. The collaboration also tapped into the popularity of the digging meta in minigame events, with players using Laser Guns to dig out Artifact rewards in the Jawa Treasures minigame.

Monopoly GO! Got a Star Wars makeover in a major collaboration
Monopoly GO! Got a Star Wars makeover in a major collaboration

In addition to the Star Wars collaboration, Monopoly GO! launched Tycoon Express, a season-based event allowing players to earn better rewards by ranking up through Tycoon Classes. The event also introduced a new leaderboard system, reducing tournament group player numbers from 100 to 35.

The Tycoon Express event in Monopoly GO!
The Tycoon Express event in Monopoly GO! 

May saw the arrival of another main-themed event, Dragon Strike, in Mattel’s casual card game, Phase 10. Players rolled the dice to gather materials and hammers to craft items and upgrade buildings, while the introduction of a similar “shut down” mechanic, seen in games like Monopoly GO! and Coin Master, allowed players to attack the buildings of other players. Players could defend their buildings with Shields, but if they were damaged, they needed to be fixed with hammers before being upgraded further.

Bingo Voyage added a new event type, Alliance Tournament, which brought 100 players together to form four teams in a race. Players earned items from bingo games across two ranking systems, teams and individuals, and hit reward thresholds to score Flags. As players collect Flags, the grand prize pool grows and is eventually split proportionally across the winning team, who also received Bingo Ticket currency on top of their prize.

Bingo Voyage is a great example of hybridization in the casino genre through minigames, which may be contributing to the game’s continued growth in the charts. It’s got an unusually complex meta for a bingo game, supplemented with collection mechanics and decoration layers, not to mention the various genres in the minigame events.

Revenue and Download data (iOS US) for Bingo Voyage (GameRefinery SaaS)
Revenue and Download data (iOS US) for Bingo Voyage (GameRefinery SaaS) 

Additional casual gaming highlights and other news

Epic Plane Evolution is a hyper-casual title from Voodoo, launched in June 2024. The game started scaling in downloads and revenue in April 2025, likely driven by optimized UA strategies. Epic Plane Evolution peaked at a daily grossing rank of 192 in May and has sustained strong momentum with a GR download rank of around 22. The gameplay is simple yet satisfying, while its hybrid monetization combining session-restriction bypasses, IAA, and IAP, is well-tuned for casual audiences, supporting both short-session play and lightweight retention.

Epic Plan Evolution’s gameplay
Epic Plan Evolution’s gameplay

May’s midcore game updates

Supercell has been making some major gameplay changes to its mobile portfolio over the last few months, and Squad Busters is the latest game to get an overhaul with a major reworking of its whole core and meta, with significant changes for how heroes and upgrade systems work.

While Squaddies retained their upgrade levels, the removal of Hero characters meant players lost progression for their heroes (although compensation was given according to their upgrade levels of different characters). A rework of this scale is unusual, especially in titles such as Squad Busters that aren’t in a soft-launch or beta period.

The changes were introduced in a Community Event, which contextualised why things were changing: the Squad Busters have lost their fight against monsters, so new heroes are emerging to save the day. Given how major this update is, we’ve summarised the main changes below:

Penguin GO! TD is an interesting wave-based tower defense game blending roguelite, casual casino, and idle elements. The game briefly reached the top 200 grossing in May in the US market, with stronger traction observed in Japan.

The Hero Journey Shop (GameRefinery SaaS)
The Hero Journey Shop (GameRefinery SaaS)
The Hero Journey Shop

Characters are split into Heroes or Squaddies. Heroes are customizable party leaders that must remain alive, while Squaddies function like the original characters. Upgrading Squaddies by merging duplicates in the meta unlocks equipable skills for the Hero. The upgrades for Hero happen through the Hero Journey shop.

Skill unlocks for upgrading Squaddies
Skill unlocks for upgrading Squaddies

Heroes and Squaddies now have roles, and having characters with the same roles as the Hero in your team grants a performance boost.

Squad roles
Squad roles

At the start of each battle, players choose a Hero and two Squaddies as their main team. They can collect additional support during the match from Chests, which now use an updated system for unlocking and recruiting team members.

After the update, players can only choose between two characters from chest-opens, rather than three pre-update.

Supercell has presumably made these changes to boost revenue and downloads, which have dramatically fallen since the game’s launch in summer last year. At the time of writing, there’s no notable impact on revenue or downloads, but changes of this scale do take time for players to notice and may require a UA push to get the word out there.

Revenue and Download data (iOS US) for Squad Busters (GameRefinery SaaS)
Revenue and Download data (iOS US) for Squad Busters (GameRefinery SaaS) 

While Squad Busters is struggling to capture the attention of players, Supercell’s Clash of Clans continues to go from strength to strength. You know your game is doing well when you start seeing your mechanics being incorporated into other games’ minigame events! Genshin Impact did this in the Clash of Clans-inspired Operation Downpour Simulation minigame, where players attack enemy bases with a limited number of monster units.

In the event, players place a unit anywhere within the outer border of the area. Units attack automatically according to the unit’s priority type, and the battle is won if the player manages to destroy all of the defensive units and buildings.

In PvE, players try to win preset scenarios. In PvP, players build their own defense before they can battle another player, and select the units they want to attack. There’s no way of telling how the other player is doing other than a small progression bar.

The Clash of Clans-inspired minigame event in Genshin Impact
The Clash of Clans-inspired minigame event in Genshin Impact

May was a particularly manic month for anime collaborations in the midcore market! You can find some of our top picks below:

  • Mobile Legends Bang Bang x Naruto: This collaboration introduced seven new Naruto-themed skins to the game, letting players enjoy their favorite anime characters in battle. Some of the featured skins are based on Naruto, Sasuke, Sakura, Kakashi, Gaara, Minato, and Sai, each matched with MLBB heroes. In addition to the Naruto skins, the game’s UI got a Naruto overhaul with Naruto-style recall animations, kill effects, and themed avatars.
The Naruto crossover in MLBB
The Naruto crossover in MLBB
  • The PUBG Mobile x Attack on Titan collaboration introduced a themed battle pass and multiple gachas featuring cosmetics from the anime. Elements from the series, such as ODM Gear and Titan Serum, which temporarily transform players into Titans, were also added to the main game mode. The collaboration caused one of the biggest revenue spikes for the game in the last year, with daily revenue on iOS growing by more than 300% in the 48 hours following its launch on May 7.
PUBG Mobile’s crossover with Attack on Titan
PUBG Mobile’s crossover with Attack on Titan
Call of Duty x The Seven Deadly Sins
Call of Duty x The Seven Deadly Sins

Additional midcore gaming highlights and other news

Penguin GO! TD is an interesting wave-based tower defense game blending roguelite, casual casino, and idle elements. The game briefly reached the top 200 grossing in May in the US market, with stronger traction observed in Japan.

Penguin GO! TD’s gameplay
Penguin GO! TD’s gameplay

Puzzle & Dragon 0, a lite version of the hit title Puzzle & Dragons, peaked at top-grossing 35 and is a DL 1 game in Japan. The game completely omits its signature gachas and doesn’t have any social features, yet it retains the familiar Match3 puzzle RPG mechanics of the original title.

Players clear dungeons and collect materials to create or upgrade characters. The game monetizes mainly through ads tied to stamina refills and post-clear reward boosts. A one-time purchase removes ads permanently.The monetization strategy is then almost the complete opposite of the original, and quite unique in a primarily gacha-focused market such as Japan.

Puzzle & Dragon 0
Puzzle & Dragon 0

Tsukuyomi: The Divine Hunter is a new roguelike card battler with cards that are AI-generated based on your dungeon runs. It made a quick entry in the top-grossing charts in Japan after launching on May 7th. The implementation of AI-generated cards means every player’s experience with the game is completely unique.

Tsukuyomi: The Divine Hunter
Tsukuyomi: The Divine Hunter

One reason the game drew attention at launch could be its artwork, influenced by renowned video game artist Kazuma Kaneko, known for the Shin Megami Tensei series. Although the developers claim the AI trained only on his work, players have reported receiving cards that resemble characters like Superman and Elsa from Frozen.

Fortnite made its long-awaited return to the iOS App Store in the US and Europe after Epic’s court win against Apple over App Store fees. It broke straight into the top of the download charts and also hit the top-grossing 50 in the US.

The game is 1:1 with the PC/Console client, with all the same features, events, and crossplay. The UI closely matches the original, and the game runs smoothly on mobile devices. Its current grossing rank sits much lower than it did before the App Store ban in 2020. One of the main reasons for the lower appstore revenue is likely due to the many advertisements encouraging players to purchase V-Bucks via the Epic Games Store, rather than in-app. Being able to display advertisements for external web store purchases in-game is one of the outcomes of Epic’s victory over Apple in court. 

Fortnite’s webstore link popups advertise 20% Epic rewards cashback on purchases made in the webstore (Epic Games Store), and a direct option for players to choose between appstore or webstore purchase whenever making V-Bucks purchases on mobile.

Fortnite mobile UI
Fortnite mobile UI
Epic Rewards advertisement and V-Bucks payment options presented in-game
Epic Rewards advertisement and V-Bucks payment options presented in-game

One State RP: Role Play Online is a GTA-style open world sandbox released in 2022, but weekly/monthly revenue has gradually scaled over time. Reached its all-time high in daily revenue in May and peaked at GR 99 at the end of the month. There are no real competitors in the mobile market as far as GTA clones are concerned, so the growing anticipation for GTA VI might be contributing to the success of One State RP as GTA fans seek out similar titles on mobile.

One State RP: Role Play Online
One State RP: Role Play Online

Netmarble’s latest game, Game of Thrones: Kingsroad, also launched in May on PC and mobile.

Game of Thrones holds strong global appeal, but no video game adaptation has achieved success so far. Kingsroad launched with a brief spike to No.3 in the US download charts but quickly dropped off.

The game is a cross-platform open-world RPG, but single-character RPGs struggle to find an audience in the mobile market and the game is currently sitting at around 350 in the GR top-grossing chart.

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